Zenn Motor Company Ltd Assignment Example | Topics and Well Written Essays - 750 words

Zenn Motor Company Ltd - Assignment Example ZMC has created and delivered to consumers a form of vehicle for personal transportation, which is â€Å"zero emission no noise† better known as â€Å"ZENN†. Ultimately, ZMC has addressed the question of marketing by creating, pricing, distributing a form of electric vehicle that is efficient for consumer use and above all it is environment friendly (Boone & Kurtz 34). Question # 2 The critical relationships that ZMC should focus on are with its consumers, companies in the vehicle industry and companies with a large number of vehicles. These three categories of consumers will provide ZMC with a big and potential market for its electric vehicles, which are environment friendly (Boone & Kurtz 36). Question # 3 One primary target group that ZMC has focused on is consumers. Precisely, ZMC has targeted commercial fleets and urban commuters. ZMC has taken various steps, which have aided in building relationships and value. These steps include developing a website in which the management has used to trace visitors and their preference. Through its website, ZMC has been able to establish the particular car that is preferred in a defined geographical area. ZMC has also built a relationship with consumers through viral marketing. The first adopters of the ZENN car have become evangelists of this product. ZMC has created an Ambassador program, which has trained customers on issues of marketing, and this has aided in building relationships and value for this group (Boone & Kurtz 57). Chapter 2 Question # 1 ZMC’s mission entails providing consumers with vehicles, which are pocket and environment friendly. This mission is achieved through creating a product that consumes less in terms of energy, and above all conserves the environment. ZMC’s mission is effective and efficient because the company has truly come up with a product that satisfies the need that brought it into existence. The number of consumers in need of the electric vehicle that is p ocket and environment friendly has been on the increase, a clear demonstration that ZMC’s mission is effective and efficient (Boone & Kurtz 74). Chapter 4 Question # 1 ZMC as a company has highly embraced the idea of social responsibility while marketing its product. The company has not only directed social responsibility towards consumers, but also towards the environment. It is also critical to note that the inspiration that led to ZMC existence came from the idea of conserving the environment and stopping global warming. The company has followed the principles of social responsibility by formulating a mission, which does not benefit the company alone, but also consumers and the environment. ZMC demonstrates social responsible marketing by availing the market with electric cars, which match up issues of climate change and a growing demand for environment friendly vehicles. Ultimately, ZMC’s mission of creating electric vehicles that target conserving the environment and stopping global warming is a great social responsible marketing movement (Boone & Kurtz 84). Chapter 5 Question # 1 The most efficient form of secondary source of data, which ZMC as a company can use to its advantage are published reports and journals regarding the vehicle industry. There exists a lot of published information, which pertains to the success and failures witnessed in the vehicle industry. ZMC can use this information by capitalizing on the shortcomings witnessed within the vehicle industry while at the same time taking advantage of the vehicle industry’s capabilities. In essence, the published reports will provide critical information that will aid in developing specialty vehicles (Boone & Kurtz 72). Question # 2 There are a number of critical, ethical issues

Australias Marine Pollution Essay Example | Topics and Well Written Essays - 1000 words

Australias Marine Pollution - Essay Example A lot of dangerous illnesses can spread because of waste that entry the ocean. The issue is worth-researching that is why the given paper will discuss marine pollution in Australia, mainly its causes, seriousness and the reaction of the Australian government. There are many ways of marine pollution: pollution from ships, from land, as a result of deliberate discharge of the waste from manufacturing and unintentional entry of waste from people’s activity. More than 75% of all marine contamination is caused by waste that appears in the water from land. It influences environmental processes, people’s wellbeing and oceanic resources’ application. The most serious problem is that very often the pollution of water remains undiscovered for a long time (Letter: Coastal Pollution). While oil and garbage represent well-detectable contaminants – they can be noticed swimming in the water, venomous and radioactive substances can’t be detected without special analysis. The problem is that marine environment could be damaged before the cause is found and eliminated. The water can be contaminated through intentional discharge as well as unintentionally through unplanned entry of materials into the water as a result of people’s activities (Henrickson 2001). A lot of venomous substances cleave to small elements, which appear in water in different ways. These substances then become integrated into the  oceanic system and imbibed into oceanic  seaweeds and other organisms, some of which are consumed by animals and fish. This can cause different illnesses and even mutations. Venomous metals  also appear in oceanic system. As different animals from land consume fish, venomous substances can be brought to land and then to humans through meet and other products. Oil pollution spoils the quality of the water we drink significantly: Acid sulfate soils (ASS) is the term usually given to soils or sand that contain iron